Consumer Behavior What Affect Does It Have Potentially...

Consumer Behavior Analysis Introduction Consumer Behavior can be described in many ways. How does one describe it and just what affect does it have potentially on a community? One can imagine the positive or adverse effects it may have personally or with consumers, however, marketers know that value is the key in order to reach consumers. Our textbook provided the following focus; it states; â€Å"This chapter focuses on precisely how the value a consumer obtains from a purchase or consumption act varies based on the context in which the act takes place. Situational influences are the team that captures these contextual effects†¦Ã¢â‚¬  (Babin/Harris, Page 227) As the discussion continues on Consumer Behavior the following subjects of decision making, psychological variables, social and purchase influence, buying patterns, post-recession consumer and changes will be examined and applied to personal purchasing habits. Decision Making Purchase – No 1 The following is the first purchase example from a journal assignment; Purchased three (3) bottles of Body Wash and two (2) bottles of mist from Bath and Body, located at Rivertown Crossings during the lunch hour. This was an intentional purchase; coupons were used to lower the cost so the desired state was in progress. To further illustrate this, â€Å"Desired states can be affected by many factors, including reference group information, consumer novelty seeking, and cognitive thought processes.† (Babin/Harris, Page 256) TheShow MoreRelatedSocial Media Is The Sharing Of Ideas Using Online Networks,1680 Words   |  7 Pagesvarious sites have the ability to connect to millions of people, it provides opportunities to bring nurses together from all over the world to communicate an educate each other in a way that has never been done before (Peate, 2013). The second opportunity that will be discussed is information, health care organisations are now using social media to their advantage, by improving the quality and safety of overall healthcare, through the access to information. Providing nurses and potentially health consumersRead MoreWal Mart s Lowering Price967 Words   |  4 Pagesprices has always been a main attraction for consumers. To provide domestic necessities at more than afforda ble prices draws potential customers from various other local retail stores. Being the top multinational retail company has allowed Wal-Mart stores to create economical and domestic shifts within respective communities. Despite being beneficial for consumers, Wal-Mart’s economical and business practices have destroyed competitors within local communities and affected profits in such a way as toRead MoreFood Has A Large Impact On The Health Of Citizen Consumers1189 Words   |  5 Pagesof U.S citizen consumers. Various diseases are developed due to food related issues. In order to prevent food related diseases from developing in U.S consumers there must be several laws placed to stop the production of foods that carry factors leading to diseases. In result to laws being placed cracking down on the health of the nation health care costs will potentially decrease as well. Businesses are incorporated with unhealthy foods that are negatively affecting consumers will be hurt butRead MoreFood Has A Large Impact On The Health Industry1392 Words   |  6 Pagesthe health of U.S consumers. Various diseases are developed due to food related issues. In order to prevent food related diseases from developing in U.S consumers there must be several laws placed to stop the production of foods that carry factors leading to diseases. In result to laws being placed cracking down on the health of the nation health care costs will potentially decrease as well. Businesses are incorporated with unhealthy foods that are negatively affecting consumers will be hurt, butRead MoreValue And Its Influence On People s Living1533 Words   |  7 Pageslife decision that people makes (Determine the true purpose of money in your life, 2016). Value is the monetary worth of something, which has great influence on indivudual’s behavior and attitude. When a purchase decision is made, it involves a value calculation. In general, value is measured by price. But the price does not really reflect the true value. The most common value is economic value. Beside economic value, there are cultural value and social value. Value is important to both individualRead MoreMarketing : Branding And Brand Management1483 Words   |  6 Pagesthe relationship between brands and their consumers and how branding affects the revenue, market share and customer loyalty of various brands. How Branding Affects Revenue In order for a company to generate revenue, they need to make sales and this they can achieve by presenting their offering in a way that makes it easily identifiable to your target audience. Therefore, without branding it becomes difficult for a company to make any sales since consumers are normally reluctant when it comes toRead MoreThe Online Shopping Industry Has Changed The World1305 Words   |  6 PagesIn 1979, Michael Aldrich gave birth to an idea called online shopping. This idea is a form of electrical commerce in which buyers can directly sell to their consumers without any help of an intermediary and this communication would happen electronically. This simple idea has turned into a trillion dollar industry making it possible for the average Joe to order something online and get it delivered to his/her door step from the seller, eliminating the need to go to a shopping mall to buy new thingsRead MoreThe Ethical Practices Of Managers And Co Workers1400 Words   |  6 Page sdealing with what is good and bad and doing so with moral duty and obligation. The corporate perception of ethics often varies from the definition of the term which can cause an abundance of issues in the workplace. Interpretations range from what a person’s feelings say are right or wrong, religious beliefs, law requirements, or just what is acceptable to society morals. Despite the varying translations of business ethics one thing that is undeniable is the huge positive or negative affect it has onRead MoreA Culture As An Integrated Whole?1346 Words   |  6 Pagesanthropologists say it is useful to look at a culture as an integrated whole? a. Culture, which is shaped by the set of beliefs, customs, values, norms, and behaviors transmitted through learning and observance (Kottak 2), is studied by numerous disciplines including: sociology, biology, psychology, history, medicine, anthropology, etc. However, what sets Anthropology apart from these distinct and often narrow views of human culture is the fact that Anthropology seeks to combine these separate views intoRead MoreEvaluation And Analysis Of A Change Management Plan1313 Words   |  6 PagesManagement Plan Developing a successful organizational change management plan can be a difficult task for any organization. There are many moving parts to making the change plan work effectively and become ingrained within the organization’s culture. Community Health Center of Central Wyoming (CHCCW) is currently in the middle of an organizational change transformation, however, CHCCW has missed crucial steps in the change management plan process, to make this change effective. The purpose of this assignment